From the blog
Field notes on retrieval-augmented generation, support automation, and getting found.
What is RAG, and why your support bot needs it
Retrieval-augmented generation is the difference between a chatbot that guesses and one that answers from your actual content. Here's how it works.
How to make your website content AI-ready
A few small editing habits dramatically improve how well an AI assistant can answer from your pages. Here's a practical checklist.
FAQ schema: the easiest SEO win you're missing
Adding FAQPage structured data takes minutes and can earn you expandable rich results in Google. Here's the what and how.
Cut support tickets with an embedded AI assistant
Most support volume is the same handful of questions. An assistant that answers them instantly frees your team for the hard stuff.
Chunking 101: how RAG splits your content
Chunking is the unglamorous step that makes or breaks retrieval quality. Here's what it is and how to do it well.
Why grounded, cited answers beat hallucinations
Confident wrong answers erode trust fast. Citations turn a chatbot from a liability into something customers believe.
Turn chat conversations into leads
Your chat widget is already where intent is highest. A gentle email ask turns curious visitors into a pipeline.
Embed a chat widget on any stack in 5 minutes
One script tag, a Shadow DOM for isolation, and you're live — whether you run Next.js, WordPress, Shopify, or plain HTML.