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FAQ schema: the easiest SEO win you're missing

Adding FAQPage structured data takes minutes and can earn you expandable rich results in Google. Here's the what and how.

MLMarcus Lee·May 12, 2026·4 min read

If your page answers questions, you're leaving an easy SEO win on the table by not marking them up.

What it is

FAQ schema is a small block of JSON-LD that tells search engines "this page contains these questions and answers." Google can then show them as expandable results, taking up more space and earning more clicks.

What it looks like

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "Do you offer refunds?",
    "acceptedAnswer": { "@type": "Answer", "text": "Yes, within 30 days." }
  }]
}
</script>

The rules

  • Only mark up content that's actually visible on the page.
  • Keep answers genuinely helpful — don't stuff keywords.
  • Use it on real FAQ or support content, not every page.

Generate a valid block in seconds with our FAQ Schema Generator, paste it into your page's head, and you're done.

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