Updated October 2026. An earlier version of this post called FAQ schema "the easiest SEO win you're missing." That stopped being true on May 7, 2026, when Google stopped showing FAQ rich results in Search. Here's what's left.
What it is
FAQ schema is a small block of JSON-LD that tells search engines and AI answer engines "this page contains these questions and answers."
What it no longer does
Until May 2026, Google could show marked-up FAQs as expandable results under your listing. It no longer does, and Google is retiring the matching Search Console reports. Adding FAQ schema today won't change how your listing looks in Google or, on its own, earn more clicks.
What it still does
- It's valid schema.org data, so any crawler that reads structured data gets your questions and answers in a clean, labelled form.
- It pushes you toward a page structure that helps readers and answer engines alike: a clear question, followed by a short, direct answer.
- Markup you already have can stay. There's no need to strip it out.
What it looks like
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "Do you offer refunds?",
"acceptedAnswer": { "@type": "Answer", "text": "Yes, within 30 days." }
}]
}
</script>The rules
- Only mark up content that's actually visible on the page.
- Keep answers genuinely helpful — don't stuff keywords.
- Use it on real FAQ or support content, not every page.
If a page genuinely is a Q&A, you can generate a valid block in seconds with our FAQ Schema Generator and paste it into the page. Just treat it as tidy structure, not a ranking lever.